Visa launches crypto advisory service for financial institutions, merchants

Visa’s services include educating institutions about cryptocurrencies, allowing clients to use the payment processor's network for digital offerings, and helping manage backend operations.

Visa Inc, the world's largest payment processor, on Wednesday launched a global crypto advisory service for clients such as banks and also merchants, as the adoption of digital currencies gains steam.

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The move by Visa comes against the backdrop of unprecedented investor demand for crypto services and the company's latest offering is geared towards financial institutions eager to attract or retain customers with a crypto offering, retailers looking to delve into non-fungible tokens (NFTs), or central banks exploring digital currencies.