Try pre-loved couture with Saritoria
The Hindu
Pernia Qureshi’s new venture, Saritoria, a global e-store for couture, brings the focus on South Aisan design and sustainability
The pandemic and our lifestyle changes have forced people to be waste-cognizant. Fashion and its consumption, particular, are on everyone’s radar. One of the reasons why Instagram is filled with thrift and pre-loved stores, rental services are growing en masse, and Indian designer brands such as Pero, Doodlage and Doh Tak Keh are making upcycling au courant. The latest venture in this space is Saritoria, envisioned by fashion entrepreneur Pernia Qureshi (who previously ran the e-commerce website, Pernia’s Pop Up Shop), and husband-wife duo Omar Soomro (a marketing and business development manager at a London hedge fund) and Shehlina Soomro. A first-of-its-kind global marketplace to buy and sell pre-loved South Asian luxury designer pieces, the website showcases pieces from designers such as Sabyasachi, Anamika Khanna, and Tarun Tahiliani, among others, with sellers logging in from Patiala to Tamil Nadu. The pieces are checked for authenticity and quality by a team of experts (based in Mumbai and London), before being listed for a percentage. There is also a concierge service that offers to take care of everything from cleaning, photoshoots, to listing an account.More Related News

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