Truth Social keeps shrinking despite the Trump trial and looming election
CNN
Truth Social’s average number of daily active US users on iOS and Android dropped by 19% year-over-year in April to about 113,000, according to Similarweb data shared exclusively with CNN.
Former President Donald Trump hit the jackpot this spring when his social media company finally went public. Even though Trump Media & Technology Group (DJT) generates very little revenue, investors are assigning an eye-popping valuation north of $9 billion to the company. Trump’s dominant stake in Trump Media is now valued at nearly $6 billion. Yet new data shows its main product — the conservative-friendly social network Truth Social — remains a very tiny player in its industry, and it’s getting even smaller. Truth Social’s average number of daily active US users on iOS and Android dropped by 19% year over year in April to about 113,000, according to data shared exclusively with CNN from Similarweb, a data intelligence company. The Similarweb data, which captures the first 29 days of April, showed that the average number of users dipped 4% month over month. That drop comes despite the considerable attention received by the ongoing Trump criminal trial and the growing focus on the US presidential election. This is a problem for Truth Social and for Trump, who is not only the dominant shareholder in Trump Media but also serves as the chairman and is the platform’s most popular user.