Netflix is rebuilding the cable bundle, but there’s one conspicuous topic it is avoiding
CNN
Netflix has shown little-to-no interest in investing in either live-news or pre-taped programming.
Editor’s Note: A version of this article first appeared in the “Reliable Sources” newsletter. Sign up for the daily digest chronicling the evolving media landscape here. Netflix is rebuilding the cable bundle, sans one important ingredient: news. The company, having blown up the decades-old linear television business and ushered in the costly and destabilizing era of streaming, is inching closer and closer to resembling the entertainment behemoths of yesteryear. Netflix has added advertisements to its plans, a move it initially resisted for several years, touting more than 40 million subscribers to the ad-supported tier on Wednesday. It has added live late-night comedy, most recently with the roast of Tom Brady and John Mulaney’s “Everybody’s In L.A.” And it has made great strides into the live-sports arena, despite public statements asserting it does not wish to wade far into such waters. On Wednesday, the streaming giant announced that it had struck a groundbreaking deal with the NFL to broadcast not one, but two games on Christmas Day this year. Those games add to the company’s ever-growing portfolio of live-sports offerings, including WWE “Raw,” which will air exclusively on the platform starting next year. “Last year, we decided to take a big bet on live — tapping into massive fandoms across comedy, reality TV, sports and more,” Bela Bajaria, Netflix chief content officer, said in a statement explaining the decision.
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