Trump's 'they/them' ads combined culture war, economic worries to make effective pitch: expert
Fox News
In his campaign’s final days, Trump targeted culture issues, airing ads that criticized Kamala Harris’s stance on gender policies such as transgender treatments for prison inmates.
The ad, which focused on men in women's sports and Vice President Kamala Harris' track record of ushering in sex change procedures for incarcerated people in California, was in part due to the influence of American Principles Project's president, Terry Schilling, who began pushing out these ads in 2019. Jamie Joseph is a writer who covers politics. She leads Fox News Digital coverage of the Senate.
Schilling said back then, the issue was "too premature" to make waves in the conservative movement. But over the course of the Biden-Harris administration, as the gender ideology wars began to make it into the mainstream spotlight, Schilling believed it would be a winning issue for conservatives.