Treat customer as God: MoS Finance to banks

Bhagwat K Karad asked customers to be “responsive and prompt in repayment of loans so that banks are financially healthy”

Calling for further improvement in banking services, Minister of State for Finance Bhagwat K Karad urged banks to treat their customers as God.

“Banks should focus on improving their customer service and work towards reducing pain points”, Mr. Karad said while addressing a Customer Meet programme organised by Bank of Maharashtra (BoM) earlier this week.

At the same time, he asked customers to be “responsive and prompt in repayment of loans so that banks are financially healthy”.

With regard to Kisan Credit Card (KCC), he urged banks, including BoM for expanding the reach of KCC scheme to more farmers and ensure time-bound saturation.

“The banking industry needs to serve small and marginal farmers, youth, and women agripreneurs and act as catalyst for growth,” he said.

India has now become the fifth-largest economy in the world and is aiming to be a $5 trillion economy under the guidance of Prime Minister Narendra Modi, he said.

Addressing the gathering, BoM Managing Director A S Rajeev said, “The bank in its constant endeavour is focussed on creating an ecosystem with thrust on digitisation, ready to bring in desirable changes in line with the evolving technology, economy and needs of customers."