Thismurukku has a sense of humour

Packaged junk food and snacks flew off the shelves of supermarkets in the beginning of lockdown. Then, snackers began to look inwards. Gradually, families began to congregate in the kitchen, leading to a revival of sorts, of homemade, traditional South Indian savouries and sweets. This motivated Sairam Gopalan to launch an online snack store in January, the groundwork for which he started in July 2020. “During the lockdown, while I was chatting with my cousin who runs a sweets and snacks business in Tirunelveli, I struck upon this idea of an online native traditional snack store,” says Bengaluru-based Sairam. The entrepreneurwas keen to focus on women’s empowerment, so he decided to source his food items from families living in the agraharams in Tirunelveli. He named his online store, www.northmadastreet.com.