This Chennai artist’s luxury, handmade, and sustainable jewellery line goes global
The Hindu
Bhagya Sivaraman's discusses her brand Coloured Ears, has unique, sustainable, and luxury polymer clay earrings, and her love for all things art.
At Bhagya Sivaraman’s home studio, she sits surrounded by art — her black line drawings on white paper cover the walls. Near her desk, is a large stand from which hang rows of earrings, each a different size, shape, and colour. There are bright pinks, checked patterns, and sunny yellows.
“Art, to me, is open-eyed meditation,” she says. She is wearing a pair of large, black and white earrings from her brand Coloured Ears. Early in 2018, the interdisciplinary artist recalls how she began experimenting working with polymer clay. “While I loved wearing and hoarding silver and stone jewellery, I soon realised that I was allergic to nickel. I wanted to create something that I could wear without having to worry about developing an allergy, and this led me to polymer clay,” she says.
It took her a couple of years to practise, and she recalls burning material, and even injuring herself during the making process in the initial stages. Six years later, Bhagya knows her way around working with polymer clay, which is a hardenable modelling clay, and uses surgical stainless steel or titanium (on request), for the backs of the earrings.
The making involves an 18-step process, and one that had led her to fall in love with colours, and the infinite probabilities of colour combinations. Every piece comes with a name and significance. There is Atma, Terrazo Stones, Kintsugi, and Andromeda — the names encompassing her inspiration behind each earring.
While the earrings range from small studs to large pieces, everything is very lightweight. “At pop-up exhibitions or markets, I encourage customers to try the earrings on and see how light it is for themselves. The material is durable, and does not break easily,” she says.
Her eclectic jewellery comes with many tags — luxury, sustainable and gender-fluid. Every piece, Bhagya says, is unique, one-of-a-kind, and handmade, which earns it the luxury tag. “The material used might not be sustainable, but I ensure that I do not waste clay. If a piece comes out broken, it goes back into the making of my next batch.”
While building a customer base in Chennai, Coloured Ears walked for Bodice, a clothing brand, at Lakmé Fashion Week Finale 2021 where actor Ananya Panday was the showstopper. Her jewellery was also worn by models who showcased designers Pankaj and Nidhi’s collection at the fashion week that year. “For New York Pride in 2023, I was asked to send in jewellery for designer Mayyur Girotra’s collection, and it was an exhilarating project to be a part of,” Bhagya says.
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