The rebranding of Kamala Harris. How 5 strategic shifts are changing the presidential election once again
Fox News
With the Republican Party and Donald Trump focusing on personal freedom, Kamala Harris successfully reclaimed the narrative in August by emphasizing individual freedoms.
Lee Hartley Carter is president of Maslansky + Partners, a language strategist, researcher and author of "Persuasion: Convincing Others When Facts Don't Seem to Matter" (TarcherPerigee, September 3, 2019). Follow her on X on @lh_carter.
While many may recognize me primarily as a pollster and researcher, my expertise extends beyond these roles. I am a messaging strategist focused not only on what candidates articulate but also on what resonates with the electorate. I examine how language fuels behavior change, often determining the outcomes of elections, whether candidates win or lose. This emphasis on language and messaging has informed my predictions in past elections—from Trump's victory in 2016 to Biden's triumph in 2020. As we look ahead to the 2024 race, I am beginning to observe significant shifts that could once again shape the electoral landscape.
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