'The Price Is Right' celebrates Season 50, being the longest-running game show in TV history

If you can remember the price of a 30-ounce jar of mayonnaise, what an Armani purse goes for and how much to pay for an iPhone 12, there's really only one place to shine — “The Price Is Right.”

Some rival game shows reward their contestants for esoteric knowledge, others physicality. With some shows, contestants need luck, a friend to phone, strategy or an ability to cook or sing. On "The Price Is Right," the value of things is itself valued. "This show is about how much a can of creamed corn is. That’s what’s great about it. Because whether you are just scraping by or you’re Martha Stewart, you probably bought a can of cream corn," says George Gray, the show's announcer since 2011. "The Price Is Right" is a remarkably sturdy thing, surviving the retirement of beloved host Bob Barker in 2007, a turnover in models — sometimes acrimoniously — the introduction of male models in 2012 and even out-witting COVID-19.