The Olympic Opening Ceremony TV Ratings Are In ... And Wow
HuffPost
Viewership of the opening ceremony is often a harbinger of interest in The Games overall.
The ratings for the Paris Olympics’ opening ceremony scored an early victory for NBC and Peacock.
Deadline reported Saturday that nearly 29 million watched Friday’s spectacle on the Seine, according to Nielsen and Adobe Analytics.
The 28.6 million is a huge jump over the 17 million who clicked on to the kickoff of the 2021 Tokyo Olympics, which were postponed a year by the pandemic and took place mostly without spectators.
Paris’ opening numbers also bettered the 2016 Rio ceremony by 8%, Deadline noted.
But they fell short of London’s 40.7 million viewers in 2012, according to The Hollywood Reporter.
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