The economic impact of the first leg of Taylor Swift’s Eras Tour | Explained Premium
The Hindu
We explore the economic impact of Taylor Swift’s staggering Eras Tour- a modern day pop-culture phenomenon in the making
The story so far: On August 31, U.S. musician Taylor Swift announced that her spectacular Eras Tour will premiere as a three-hour movie across theatres in North America on October 13. The tour, currently in its second leg in South America, will travel to Europe and a few spots in Asia before returning to North America in 2024.
It is already being touted as the biggest concert tour ever by a musician, predicted to oust the likes of John Lennon, Ed Sheeran and Coldplay.
Ms. Swift first announced 27 shows on November 1, 2022, across 20 cities in the U.S. However, unprecedented public demand led her to expand the first leg of the tour across the U.S. to 53 shows, with the maximum number of shows (six) at the SoFi Stadium in Inglewood, California.
She played the first show in Glendale, Arizona on March 17; it was temporarily renamed “Swift City” by Mayor Jerry Weiers in her honour.
Other cities also followed suit – Pittsburgh became Swiftsburgh, Minneapolis became Swiftie-apolis, and Santa Clara was renamed Swiftie Clara. Ms. Swift was also named the honorary mayor of Santa Clara.
QuestionPro, a U.S.-based survey software company, estimates that the Eras Tour could generate $5 billion in economic impact for the U.S. economy – more than the GDP of 50 countries across the world.
The record for the highest-grossing music tour of all time currently belongs to Elton John who, according to Billboard, capped off his Farewell Yellow Brick Road Tour in July 2023 with $939 million.
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