Thangka print on your jacket: a look at indie brand Saundh’s festive line

Lesser-known art forms such as ganjifa, saura, thangka, rogan and sohrai khovar are showcased in Saundh’s digitally printed collection

Depicting traditional folk art in Indian fashion isn’t new — we’ve appreciated and even bought kalamkari saris and dupattas, or dresses adorned with madhubani hand paintings or warli art. But the focus, as seen with Surat-based indie brand Saundh’s new collection, is now on highlighting lesser-known techniques. Their newly-launched Kalp Haat collection features five capsules where the tribal and folk art forms of Ganjifa, Saura, Thangka, Rogan and Sohrai Khovar are digitally printed on garments.

“Our design team has drawn inspiration from the motifs and colours used in these traditional art forms and rendered a modern printed reinterpretation of them,” says Sarabjeet Saluja, CEO and founder of the Indian and Indo-western wear (saris, jackets, etc) collection.