Tesla's entry will help grow EV market in India, not worried about competition: BMW
The Hindu
BMW Group India embraces Tesla's entry into the EV market, aiming for 15% of total sales from EVs by 2025.
BMW Group India is unfazed by the prospect of Tesla entering the electric vehicle market in India and feels it will help grow the segment, according to its Managing Director and CEO Vikram Pawah.
The group, which sold a total of 1,249 units of electric cars in India across two brands – BMW and MINI – has already sold 646 units in the first quarter of 2025 and is keeping its forecast of 15% of its total sales in India coming from EVs, Mr. Pawah told PTI in an interview.
“I think the market should grow. Anytime there’s more competition, we’ve seen that the market grows,” he said when asked how BMW is looking at how the EV market will shape up with Tesla entering India.
When asked about competition from the American electric car maker, Mr. Pawah said, “In all the markets in the world, we coexist. We all coexist, and you can see last year figures worldwide, we were the ones who were growing. We grew in electric sales worldwide.”
“Not many manufacturers can talk about growth in electric vehicles,” he asserted.
In 2024, the BMW Group sold a total of 4,26,594 fully-electric vehicles and achieved BEV-sales growth of 13.5%. Both BMW and MINI brands posted double-digit BEV growth, with sales of 3,68,523 units (11.6%) and 56,181 units (24.3%), respectively.
In February, Tesla opened recruitments for various roles in India, including business operations analyst and customer support specialist, in what could be a precursor for the company’s entry into the country.
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