
Tech innovations reinventing real estate landscape
The Hindu
Real estate in India stands as a distinctive asset class, boasting a lineage of innovation, expansion and occasional challenges. PropTech start-ups are revolutionizing the sector with digital makeover, transforming transactions, urban planning and design, construction, rental and property management. These start-ups are rewriting the playbook of the real estate industry, ushering it into the 21st century with a vigor that’s impossible to ignore. PropTech is accelerating growth and enabling the Indian real estate sector to take a quantum leap, with estimated annual growth of 22-25%. Government initiatives, digital India, smart cities and Atmanirbhar Bharat are expected to foster greater receptiveness and utilization of technology.
Real estate in India stands as a distinctive asset class, boasting a lineage that mirrors the ebb and flow of economic vitality. The industry has experienced recurring cycles of innovation and expansion, as well as occasional challenges. While many countries are currently grappling with economic downturns and their resultant impact on the real estate sector, India is defying this trend by undergoing an exceptional boom characterized by high growth. What is interesting is the digital makeover that has revamped the sector, and it isn’t just another tech trend but a full-blown revolution led by the integration and amalgamation of innovative technology solutions in real estate.
Imagine homes that learn from their occupants, transactions conducted at the speed of a click, and a transformed real estate landscape from a decade ago. It’s a revolution driven not by towering skyscrapers or sprawling suburban developments but by lines of code, digital platforms, and a new breed of disruptors known as PropTech start-ups. These entrepreneurial trailblazers disguised as start-ups are rewriting the playbook of the real estate industry, ushering it into the 21st century with a vigor that’s impossible to ignore.
Today, PropTech start-ups in India are the game-changers revolutionizing day-to-day transactions in the real estate sector. The PropTech start-ups started emerging in the mid-2000s when a handful of real estate technology companies made their foray. Over the past few years, the PropTech market has seen steep growth, and the uptrend will continue to unravel in the times to come.
PropTech has already significantly penetrated multiple facets of the real estate industry, encompassing everything from property search and exploration to transactions, urban planning and design, construction methodologies, as well as rental and property management.
Innovations and disruptions in the real estate sector and the construction industry are also expected to play a critical role in India’s ambitious target of reaching a USD 5 trillion economy. The residential and commercial sectors constitute technological unification through sustainability, finance, sales, and design and construction. With the widespread reach of the internet and the rapid absorption of digitalization in emerging tier II and tier III cities, PropTech and its associated sub-sectors are well poised to harness the latent real estate opportunities in both rural and urban areas, fostering comprehensive localised development.
Several noteworthy emerging trends include the swift expansion of co-working and co-living spaces, the growing significance of social media, advancements in blockchain, machine learning, and artificial intelligence, as well as transformative changes in construction techniques and materials.
Historically, the construction industry in India has been slow to embrace emerging technologies and more inclined towards conventional techniques. Over the last decade, a perceptible shift is under way as an increasing number of companies recognize the substantial impact these technologies can make on their financial performance.

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