Target Hit With 40-Day Customer Boycott Over Dropped DEI Policy
HuffPost
The "Target fast" pushed by a prominent Atlanta pastor is to last the duration of Lent.
A prominent Atlanta megachurch pastor is calling on the Black community to boycott Target for 40 days in retaliation for the company ditching its diversity, equity and inclusion policies upon President Donald Trump’s return to the White House.
The so-called “Target fast” spearheaded by Rev. Jamal Bryant, who has more than 800,000 followers on Instagram and promoted the campaign across several media outlets, kicks off Wednesday, the first day of Lent, and lasts the duration of the Christian observance period.
“We’re protesting with our pocketbooks,” Bryant told Atlanta News First.
In a Wednesday interview with the popular radio show “The Breakfast Club,” Bryant explained why the boycott is focused on Target ― for now.
“People are asking why did we pick Target, when Walmart’s out of order, McDonald’s is out of order, John Deere’s out of order, Bank of America’s out of order, Amazon is out of order,” he said.
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