Target Drops Black History Month Product That Misidentified 3 Black Historical Figures

The product mixed up the images and names of Carter G. Woodson, W.E.B. Du Bois and Booker T. Washington.

A magnetic activity kit sold at Target as part of its Black History Month collection incorrectly labeled three Black historical figures, as reported first by the Minneapolis Star-Tribune.

A TikToker’s viral video brought attention to errors in the product, Civil Rights Magnetic Learning Kit, in which it mixed up historian and writer Carter G. Woodson, as well as rivaling Black intellectuals W.E.B. Du Bois and Booker T. Washington. In response to the outrage, Target stopped selling the product in-store and online, the retailer told TIME in an email on Saturday.

In the kit, an image of Du Bois was incorrectly labeled as Woodson, while Woodson was improperly identified as Washington and Washington as DuBois.

“I don’t know who’s in charge of Target, but these need to be pulled off the shelves, like, immediately,” the TikToker, identified as history teacher Tierra Espy by CNN, said in the viral video on Tuesday. “I get it, mistakes happen, but this needs to be corrected ASAP.”

The manufacturer that made the kit, Bendon Publishing, also sells their products at stores other than Target, including Amazon, Barnes and Noble, Costco, Walmart, and more. Bendon Publishing and Target, respectively, did not immediately respond to HuffPost’s request for comment.