Tanya Bami on Netflix’s diverse programming strategy

With documentary viewing growing more than 100% in 2020, comedy topping viewers’ lists and now regional languages as the way forward, Tanya Bami of Netflix India discusses the OTT platform’s Indian strategies

One of Netflix’s new releases that’s getting a lot of attention is Malayalam superhero flick Minnal Murali, which drops on December 24. In an interesting move, Priyanka Chopra Jonas introduced the comedy through a virtual interaction hosted by the streaming platform with lead actor Tovino Thomas and director Basil Joseph. (And as the chairperson of the Jio MAMI Mumbai Film Festival, she also announced the comedy’s world premier at the festival on December 16.)

‘Something for everyone’ with a focus on ‘strong storytelling’ sums up Netflix India’s current content strategy.

“Our approach has been to diversify and have many shades reflected on the canvas. It is a painting that will evolve over time depending on how our audience responds to the choices we’ve made,” Tanya Bami, Series Head Netflix India told The Hindu Weekend recently during the trailer launch of their next India Original, Aranyak.