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Taco Bell’s oversized Cheez-It collab is finally going nationwide

Taco Bell’s oversized Cheez-It collab is finally going nationwide

CNN
Thursday, May 30, 2024 12:40 PM GMT

One of the most eagerly anticipated items ever made by Taco Bell is finally getting a nationwide release.

One of the most eagerly anticipated items ever made by Taco Bell is finally getting a nationwide release. Two years ago, Taco Bell and Cheez-It created two new menu items that used a massive cheese cracker — 16-times bigger than normal — for a test sold at only one restaurant, sparking a frenzy among its fans. Beginning June 6, the collaboration is going nationwide for a limited time. The “Big Cheez-It Tostada” and “Big Cheez-It Crunchwrap Supreme” are being added to US menus following a trial run that got “overwhelmingly positive reaction” and proved that the it Cheez-It menu items “brought something new to the table,” Taco Bell said in a press release Thursday. These kinds of collaboration often bring publicity to both brands, allowing them to expand their reach. And the Taco Bell and Cheez-It collaboration comes as consumer brands across the country, from retailers to restaurants and more, find inflation-weary consumers are pulling back on spending. The “Big Cheez-It Tostada” layers ground beef, reduced-fat sour cream, tomatoes, lettuce and cheddar cheese on the cheesy cracker for $3.49. The “Big Cheez-It Crunchwrap Supreme” replaces the internal tostada shell with a giant Cheez-It for $4.99, with mostly the same ingredients, except nacho cheese sauce in place of shredded cheese. Both items received slight prices increases from their 2022 test, but a new offer as a part of this release is a “Big Cheez-It Box” deal, which includes the “Big Cheez-It Crunchwrap Supreme,” a five-layer beef burrito, nacho fries and a medium drink for $8.99.

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