Sweet news: Special postal envelope to celebrate Joynagar’s ‘moa’
The Hindu
It will boost the business for highly perishable but delicious dish, say manufacturers
The moa of Joynagar — a region- and season-specific sweetmeat that is highly popular in West Bengal but not as universally celebrated as the rossogolla — finally appears to be finding its place under the sun. On Wednesday, the postal department will release a special envelope to celebrate this popped-rice ball that’s glued together with fresh date-palm jaggery and is exclusively manufactured in the town of Joynagar, near Kolkata, during the winter months. “There can’t be a matter of greater pride for us. The moa will become more famous now,” Ashok Kumar Kayal, founding secretary of the manufacturers’ association — Joynagar Moa Nirmankari Society — told The Hindu.
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