State govt. joins OTT bandwagon with CSpace
The Hindu
Platform to promote low-budget, independent films to be launched on November 1
THIRUVANANTHAPURAM
The State government’s over-the-top (OTT) platform to be launched on November 1 this year will be known as ‘CSpace’.
Announcing the name at a ceremony held at the Kalabhavan Theatre in the capital on Wednesday, Minister for Cultural Affairs Saji Cherian said that the platform aimed at ensuring space as well as revenue share for low-budget, independent films that are struggling to see the light of the day, will be the first of its kind initiative by a State government in the country.
The ‘C’ in the name stands for cinema as well as Chitranjali, the Kerala State Film Development Corporation’s film complex. Mr. Cherian said that the OTT platform will aid the growth of the Malayalam film industry, helping it to reach the widest corners of the world.
“Currently, we have a situation wherein artistically brilliant films and those works which have won awards are unable to get a decent run in the theatres. Cinema buffs in the State also do not get an opportunity to watch these. The OTT platform will give priority to such films as well as documentaries, short films and curated content. It will pave the way for enjoying cinema at home with full technical quality,” he said.
The Minister said that the new platform would not affect the theatre industry in the State in any manner as the films would be first released in the theatres and then taken to the OTT platform.
The platform will have a revenue-sharing model unlike that being provided by major players, from whom the producers get only the amount that is agreed at the time of purchase. In ‘CSpace’, the producer will get a revenue share every time someone watches the film.
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