Shreya Mehta and Khushbu Baid on stories about women, balancing social media and acting, and more

Both the stars belong to the modern crop of celebrities, developing their career growth through both social media and film, but do engagement metrics translate into opportunities on-screen?

Through the course of the pandemic, streaming platforms well and truly emerged as a viable alternative to the (temporary) void left behind by mainstream cinema and theatrical releases. The growth that the OTT phenomenon experienced over the last two years has been dramatic, bringing fresh faces to screens and making celebrities out of young talents.

.

Several upcoming actors and influencers have been able to hone their craft through sketches, short films and web-series of late, as they continually reach out to their target audience through social media platforms like Instagram and Flam.