Secret spending by spouses may actually strengthen the relationship: study
Fox News
A new study about relationships published in the Journal of Consumer Psychology revealed why mundane spending secrets or hidden consumption behaviors may actually bring couples closer.
The paper defines "secret consumer behavior in close relationships as intentionally keeping consumer behavior from a relationship partner." They broadened the scope to include any kind of close relationship. The biggest limitation is the study investigated relatively small consumptive secrets — not "huge" ones. Even the study’s lead author sometimes sneaks cases of wine into his cellar without his wife’s knowledge.
Yet this guilt leads to a greater investment in the relationship, according to a recent study published in the Journal of Consumer Psychology.
The study noted that "experiencing guilt from keeping a consumer behavior a secret — even one as mundane as secretly eating pizza — will lead individuals to want to do something positive for the relationship."
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