Do you spend more at fast-food restaurants than you want to? Consider this
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Fast-food restaurants use a technique called "charm pricing" to entice customers to spend more money than they perhaps intended. But a psychotherapist has advice for how to stay within food goals.
"Our brains process numbers quickly and often emotionally, especially during purchasing decisions," Alpert said. Christine Rousselle is a lifestyle reporter with Fox News Digital.
When an item is priced at $9.99, "our minds latch onto the '9' as the anchor, associating it with a smaller cost, even if logically we know it's close to $10," he said.
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