Satya Paul and the new rules of retail

What can the Indian fashion industry learn from the revival of this brand?

Opening new stores at a troubled time may seem counter-intuitive, but there is enough historic precedence to show that it is actually a smart thing for retail businesses to do.

This is why I was not surprised to be invited to the opening of the newly-remodelled Satya Paul store at Delhi’s DLF Promenade mall in September.

Far-sighted businesspeople know that property becomes more accessible when a calamity, let’s say a global pandemic, hits and smaller players are forced out. They also know that however long it lasts, there will be a time when human nature will become inured to its horrific reality, and shop. We will always shop to mark our personal and family milestones, and to feel alive.