Rob Lowe: ‘Nepo baby’ is the new ‘Brat Pack’: ‘I’ve been there for both of them’

He is brat. 

Rob Lowe sees a similarity between the “nepo baby” and the “Brat Pack” labels — and can relate to both.

“It’s funny: I think the last time New York magazine coined a term as new and widely accepted and zeitgeisty as ‘nepo baby’ was probably when they coined the term the ‘Brat Pack.’ So I’ve kind of been there for both of them,” Lowe, 60, told Variety, in an interview published Thursday. 

“I understand the curiosity and appreciate it, but I don’t have the same kind of intensity around it. Nobody thinks twice when your kid joins the family plumbing business, or becomes a painter or an architect or a dentist, or becomes a second-generation doctor,” he explained. “So I don’t really see the novelty of it, but I understand it.”

“Nepo baby” is a term that the outlet coined in 2022, referring to actors who had parents also in showbiz — such as Maya Hawke, Jack Quaid, Wyatt Russell, Kaia Gerber, or Rob Lowe’s son, John Owen.

“Brat Pack” is a term that the magazine also coined decades earlier, in the ’80s, referring to the group of actors in movies such as “The Breakfast Club” and “St. Elmo’s Fire,” including Lowe, Emilio Estevez, Molly Ringwald, Demi Moore, Ally Sheedy, Judd Nelson, Anthony Michael Hall and Andrew McCarthy.