Reining in the Direct Selling Industry
The Hindu
What is the recent notification by the Government to the Consumer Protection (Direct Selling) Rules, 2021? How has the industry responded?
The Government on December 28 notified the Consumer Protection (Direct Selling) Rules, 2021, that prohibits all direct selling entities such as Amway, Tupperware, Oriflame and Modicare, from promoting pyramid schemes or money circulation schemes, while also providing for mechanism for redressal of consumer complaints. Direct selling players have been given 90 days to comply with the Rules.
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