Pandemic accelerated adoption of Augmented Reality, Virtual Reality in India: Tata Elxsi
The Hindu
‘AR/VR deployments have picked up momentum with diverse industries started adopting immersive technologies’
Bengaluru India has been witnessing large scale deployments of augmented reality (AR) and virtual reality (VR) across business verticals in the recent past and especially after the pandemic, according to Tata Elxsi, a Tata Group design and technology services firm that focuses on automotive, media, communications, healthcare, and transportation domains.
Aditya S. Chikodi, GM and Head Design and Innovation Group at Tata Elxsi, said: “We are now seeing increased deployments of this technology by EdTech, Manufacturing, Healthcare, Retail, Media & Entertainment sectors and other verticals. Pandemic has only accelerated its adoption. E-learning, Travel and Hospitality will be joining the AR & VR bandwagon soon.”
According to Mr. Chikodi, in the manufacturing sector, more greenfield plants are being set up, which requires a large workforce to operate connected and advanced machinery. AR/VR based training and simulation solutions are thus being explored to bridge the skill gap of the available semi-skilled workforce. In addition to training, these technologies are also being deployed for maintenance, repair and operations, worker safety and training, engineering & design modelling.
Also, immersive technologies (technologies that extend reality or create new realities by leveraging the 360 space) were helping the EdTech sector improve learning outcomes, increase overall engagement and interactivity, he said.
“It provides personalised learning experiences for new-age learners by making learning both fun as well as inclusive. These technologies improve knowledge retention through experimentation and learning,” he pointed out.
With help of AR/VR deployment, the Media & Entertainment sector was able to provide real-time information from sporting arenas to Interactive Ads to Immersive music shows, thereby immensely enhancing the viewing experience in the country, he added.
“Eventually, the AR & VR outcomes are about remote collaborations, to improve productivity, enhance customer experiences and get products faster to the market,’‘ he explained.
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