Ooredoo launches its eSports brand in collaboration with Quest

Doha: Ooredoo, a key innovator in digital transformation, has launched ‘Ooredoo Nation - Gamers’ Land’ and signed a key new agreement that will enable it to establish a significant presence throughout the rapidly emerging eSports domain. 

The telecomms leader has signed an agreement with Quest LLC, the first and largest Qatari-registered company specialising in the business of eSports. Its core business lines include the management of online and on-ground tournaments, professional team ownership and management, and production and content creation. Quest LLC has been operating in the region for the past six years.  Sheikh Mohammed bin Abdulla Al Thani, CEO at Ooredoo, said: “I was thrilled to see our plans to establish and nurture the most exciting eSports teams in the world, backed by best-of-breed partners and tapping into the active participation of local youth. In order to take a first step towards our vision of becoming a pioneer in the market, we will pursue more and more such strategic initiatives, attempting to set the scene for, and the pace of, this exciting new arena.”