‘New entrepreneurs need support to survive’

‘New entrepreneurs need support to survive’

The Hindu

Health Minister K.K. Shylaja on Friday said that the support of various non-governmental organisations, corporates and nationalised banks would be crucial for the success and sustainable income generation of social business ventures by women entrepreneurs from various financial and educational backgrounds. Addressing a plenary session on “Policy Dialogue: Sustainable Entrepreneurship and Social Business Empowerment in South Asia” at the second day of the International Conference on Gender Equality, Ms. Shylaja said the effective marketing of various products and services by competing against the powerful marketing strategy of rival players was continuing to be a challenging experience for many new women entrants.
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