Mercedes-Benz India eyes more than 30% sales growth backed by heavy demand for luxury cars
The Hindu
MD and CEO Martin Schwenk noted that the semiconductor issue was not completely resolved
With an order backlog of 7,000 units, its highest ever, Mercedes-Benz India is expecting to close this year with a more than 30% growth in sales compared with last year as demand for its vehicles were on the rise, said MD and CEO Martin Schwenk. This was in comparison to to the luxury car industry growth of 8-10% per year.
“We have seen very good sales so far. We have very high order book. We have seen high festive season demand since July and August,” Mr. Schwenk said in an interview.
“We are ramping up on the supply side. This festive season will be one of the best we have ever seen in India,” he added. “We do not see any cooling effect on the demand which is pretty healthy,” the MD said.
Attributing the demand pull to the product portfolio, he said, “So far we have reported 30% higher sales as compared to the same period last year.”
“Again, on the demand side, it will be significantly higher. In terms of sales, the outlook is equally positive for the entire year,” he said.
“This year should be our best year which we had in India so far and the signs are very positive,” he added.
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