Mattel taking back old Barbie dolls, Matchbox cars in toy take back program
Fox News
Mattel is launching a toy takeback program allowing families to send in old toys like Barbie and Matchbook cars so the company can make new ones.
The toy takeback program, called Mattel PlayBack, will let families extend the life of their unused toys after kids are finished playing with them in an eco-conscious mission to reuse materials from old products to make new ones, the company said. Mattel will first accept Barbie, Matchbox and Mega toys likely with more brands to follow. Consumers won’t have to pay to participate and can simply print out a shipping label via Mattel’s website and send them back.
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