Malcolm Gladwell's life has changed; he has not
CBSN
On Tuesday, a new Malcolm Gladwell book comes out. And if history is any guide, it will be a bestseller. "They're stories about ideas," he said. "They have characters. They have plots. I'm usually trying to say something about the world."
His first book, "The Tipping Point," published in 2000, established the Gladwell recipe: he explores a theme through anecdotes and little-known scientific studies. "'Tipping Point' was about the epidemic as an incredibly useful way of understanding how ideas move through society," Gladwell said. "And epidemics have rules. Let's learn the rules, right?"
His seven New York Times bestsellers have sold 23 million copies in North America alone. His fee for corporate speeches is $350,000. His fans have downloaded a quarter-billion episodes of his podcast, "Revisionist History," and he founded a company called Pushkin Industries to produce it.
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