Madras on your mind: gear up for the ‘Ancient Madras’ pop-up this Independence Day weekend

Nivedita Ganeshram of Madras Finds is all set to host her curation of Chennai’s homegrown brands, artists and influencers at a pop-up this weekend

If you are on the hunt for homegrown, small businesses in Chennai, then Nivedita Ganeshram’s Instagram page is a great find. The city-based digital strategist — who is gearing up for her first pop-up this weekend — hit upon the idea in August 2020. “Back then, a lot of my artiste friends started running their own small businesses, from baking to organic skincare. I wanted to cheer them on,” says Nivedita. The performing Bharatanatyam dancer adds that a video call with a friend led to the idea of starting a separate page for artistes, @madrasfinds. “This is our humble journey towards bringing a ‘shop local’ revolution in our country,” she adds.