Kyte Baby under scrutiny for denying mom’s remote work request while newborn was in NICU, CEO walks back ‘terrible decision’
CNN
The CEO of baby clothing company Kyte Baby has issued two apologies after denying a remote work request by an employee whose baby was admitted into a neonatal intensive care unit.
The CEO of Texas-based baby clothing company Kyte Baby has issued two apologies after denying a remote work request by an employee whose baby was admitted into a neonatal intensive care unit. In late December, Kyte Baby worker Marissa Hughes and her partner adopted a baby boy who had been born after only 22 weeks of gestation, who was “barely over a pound” at birth and had “various health concerns,” Hughes wrote on her GoFundMe page, asking for crowdsourced funds to meet the steep NICU costs as well as various adoption and legal fees. But when she requested to work remotely while staying with her baby at the NICU, the company fired her, according to a TikTok video posted Wednesday by a woman who says she is Hughes’ sister. CNN has reached out to Hughes for comment. In a Facebook post, she acknowledged the apology that was made on social media and said she won’t be returning to the company. “We’re really encouraged to hear that there will be some changes made for current and future employees of the company,” Hughes said. Founded in 2014, Kyte Baby is a small company that has grown in popularity (thanks in part to TikTok) for its alternative baby apparel. Liu said her daughter suffered from chronic eczema and her research discovered that fabric made from bamboo eases the affects irritated baby skin.
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