A wave of significant menu changes is reshaping fast food
CNN
It’s not just McDonald’s that’s giving its menu a budget-friendly makeover. Other chains have also recently rolled out discounts, signaling that the fast food value meal wars are from over.
It’s not just McDonald’s that is giving its menu a budget-friendly makeover. Other chains have also recently rolled out discounts, signaling that the fast food value meal wars are from over. Dunkin’, KFC, Subway, Taco Bell and Wendy’s have all debuted new promotions this month, continuing last year’s theme that affordability rules in enticing inflation-weary consumers turned off by rising prices back to their restaurants. The biggest promotion is at McDonald’s: This week it launched the “McValue” menu, a new permanent category representing the chain’s biggest change since the 2018 launch of its $1-$2-$3 menu. In addition to the popular $5 meal, the McValue menu has buy-one, get-one-for-$1 options, as well as app-exclusive offers and food and drink deals organized by its franchisees. And with the first few months of the year typically the slowest for fast food chains, there’s extra pressure to get people to order. Next month begins a fresh tranche of earnings from the publicly traded chains giving investors a look into whether their efforts are succeeding. “With continued consumer pullback, fast food chains continue to look for ways to jump-start traffic and find some avenues for growth,” David Henkes, senior principal at food industry research firm Technomic, told CNN. “It’s mostly a continuation of what we were seeing last year as opposed to any type of new dynamic.” Here’s what’s new on menus:
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