Kozhikode to host International Half Marathon
The Hindu
Aim to brand city as prominent, popularise its hygiene protocol
The Kozhikode Corporation is planning to organise an International Half Marathon soon with an aim to brand Kozhikode as a prominent city in the country, as well as to popularise its hygiene protocol.
Noted filmmaker Srikumar Menon spoke to the Corporation Council on Friday to explain the proposal submitted to the corporation by his marketing firm Push 360, which had worked behind the Kochi International Half Marathon in 2014 and 2015.
“Kozhikode has a greater scope for a branding event to the scale of an International Marathon, with at least 200 brands with an annual turnover of ₹200 crore hailing from North Kerala”, he said, adding that the Marathon would help Kozhikode claim the place that it deserves in the business map of the world.
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