Kitchener launches 'support local' campaign in response to U.S. tariffs

Kitchener's mayor stood with council members Monday to announce the city would be implementing a more involved approach to supporting local businesses in the wake of fluctuating tariffs from the U.S.

Mayor Berry Vrbanovic released the city's new "support local" campaign in a press conference at city hall, officially launching a plan for what he called a "needless and senseless fight."

"This initiative aims to bolster our local economy, ensure Kitchener remains vibrant and strong and remind us all that our local businesses are truly the heart of our community," Vrbanovic said. 

Since March 4, most Canadian goods have been hit with a 25 per cent tariff. Waterloo region and the rest of Canada have since been reeling from fluctuating threats and chaos as business owners and residents have no idea what to expect next in terms of economic drawbacks. 

Soon after, Kitchener created a tariff and trade task force to assess the effects of the tariffs locally and advocate for trade barrier removal between provinces to supplement imports and stimulate the economy.

At the beginning of March, Vrbanovic joined Ontario Premier Doug Ford and other city mayors in Washington, D.C. to fight tariff measures. 

Now, the Kitchener task force is implementing five main actions to support the local economy:

In a press release, councillor and finance chair Scott Davey noted that Ontario's procurement policies are already in good standing, with 98 per cent of goods and services being sourced in-province. 

Vrbanovic also announced that Kitchener would also be working with other cities within Waterloo region to keep communication and partnership clear while also "dialoguing with federal and provincial partners" to keep the region as steady as possible through a "fluid situation."

"The Canadian Chamber of Commerce has identified this region as one of the most impacted communities in the country," Vrbanovic said. 

"Kitchener will work hard and tirelessly to make sure we protect our economy, our businesses and our residents."