Kerala’s Ayurvedic retreats innovate to stay open
The Hindu
Luxury resorts offer discounted packages for locals and treatments specifically designed for COVID-rehab and work-from-home fatigue
After two lockdowns, tourism in Kerala is cautiously opening with Karkkadakam (July-August), the last month of the Malayalam calendar. Considered to be an ideal time of the year for Ayurveda treatments, the State is usually bustling with wellness tourism at this time, as domestic and international travellers arrive in droves, staying for a month or more. But COVID-19 has changed everything. For the second consecutive year, the Ayurveda centres need to find creative ways to stay afloat.
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