Kerala designer’s masks travel to Bollywood
The Hindu
The hand-embroidered masks are designed by Kozhikode-based Neeha Salma
Neeha Salma, a designer and civil engineer from Kozhikode, is over the moon. Masks from her label, Fitish Essentials, have travelled all the way to Bollywood. Among the clientele are actors Sara Ali Khan, Taapsee Pannu and Shraddha Kapoor. “When the pandemic hit, masks became a necessity. That was when I launched Fitish Essentials [a branch of her online label Fitish], a line of cloth masks, with designs inspired from nature such as butterflies, rainbows, and sunflowers. “The three-layered and soft pure cotton masks come with hand-embroidery and lace work. My accent is on keeping them cheerful with pleasing colours. Now that the mask has become a part of our attire, I felt that it should complement the person,” says Neeha.
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