Jalen Brunson’s star power has turned him into NYC sports marketing darling
NY Post
DETROIT — Toward the end of his latest podcast episode — a show that seems to have every second sponsored — Jalen Brunson, prompted by co-host Josh Hart, teased an upcoming marketing deal “in the works.”
“Must be nice,” Hart said on “The Roommates Show.” “King of New York.”
Indeed, Brunson, boosted by his rise in star power in the media capital, is cleaning up the sponsorships.
“King of New York” may be strong — it is a slogan of marketing campaigns, however — but Brunson is certainly in contention for the crown, with a sports branding expert placing him in the top three of most marketable NYC athletes.
The billboards, commercials and social media campaigns are all flowing.
Although all of Brunson’s sponsorships are hard to track down because deals expire, a review discovered 10 active.
I decided if I wrote about Rickey Henderson I would not use a statistic. We are assaulted with stats and metrics now, and while baseball is our most numbers-oriented sport, I do sense the analytics revolution has chilled too many fans and reporters from just talking about how certain players made you feel while watching them.
It should come as no surprise by now that the Knicks lead the NBA in minutes played by their dynamic starting five by a considerable margin.
WASHINGTON — Before Jonas Valanciunas signed his three-year, $32 million deal with the Wizards — a free agent contract that felt almost immediately like a future trade piece — the bruising center heard a little bit about the Knicks’ interest.
The 49ers and Lions sure know how to put on an entertaining show for a game that meant nothing to either team.