India can have global food brands: Yuvraj Singh

Yuvraj Singh launches Twiddles, a guilt-free indulgence brand with healthier food products for global market expansion.

Sports person and start-up entrepreneur Yuvraj Singh said that India like IT and two wheeler companies, can also create global food brands in the future.

“So far we have not been able to create an impact because of our food habits. India is a vast country and we eat different types of food and our lifestyle is like that. Now that is going to change and people are opting for right type of food,” Mr Singh said in an interview on the occasion of starting a health food business called Twiddles. 

He said since India has vast stretch of farm land and is a country of farmers, its not far to have global food brands.

Mr Singh in partnership with Alfinity Studios has started his new venture Twiddles, which he said is a guilt-free indulgence brand. 

Twiddles is starting with Almond, Walnut & Cashew chocolate spreads, packed with up to 70% nuts and seeds, zero preservatives, 70% less sugar, and palm oil-free. It is introducing snackable bites, sweetened with dates, for instant energy in convenient packaging.

Mr Singh said he started entrepreneurship in 2013 and has so far invested in a dozen startups. 

“When I was out of the Indian cricket team and, when I came back from cancer [treatment], I didn’t know where my career was going. So I thought to invest my hard earned money somewhere smartly,” Mr Singh told The Hindu.