Mercedes-Benz India introduces sportscar AMG C 63 S E at ₹1.95 crore
The Hindu
Mercedes-Benz India introduces the new Mercedes-AMG C 63 S E Performance sportscar with hybrid powertrain and innovative business model.
Mercedes-Benz India has announced the introduction of sportscar the new Mercedes-AMG C 63 S E Performance starting at ₹1.95 crore (prices all-India ex-showroom).
The company has started accepting bookings for deliveries in the Q2 of 2025.
The Mercedes-AMG C 63 S E Performance’s hybrid powertrain merges a 2.0-litre AMG turbo engine with an Electric Drive Unit (EDU) on the rear axle, delivering a combined output of 500 kW (680 hp) and maximum torque of 1,020 Nm, with a 0-100 kmph sprint of mere 3.4 seconds, the company said.
“This characterizes the Mercedes-AMG C 63 S E Performance as the perfect sportscar for the future of ‘Driving Performance’. This innovative setup ensures balanced weight distribution for enhanced driving dynamics and an electric range of 13 kilometres,” the company added.
Commenting on the company’s ‘Direct to Customer’ business model- Retail of the Future- Santosh Iyer, Managing Director & CEO, Mercedes-Benz India said, “Today, Mercedes-Benz India has successfully completed three years of implementing ROTF, retailing over 50000 new cars to customers pan-India.”
“India’s remarkable success with the new business model has been a global best practice in Mercedes-Benz world, subsequently adopted in key markets like Germany, the U.K., Turkey, Malaysia and Thailand,” he said.
“Retail of the Future introduced complete price transparency, removed hidden pricing elements leading to higher Residual Values and a positive experience for customers. It also eliminated the need for high stock with the dealers, thereby enhancing their profitability, allowing them to solely focus on enhancing customer experience,” he added.
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