Hyundai Pauses Ads On X After One Appears On Timeline With Antisemitic Posts

The car giant said it was "speaking to X directly about brand safety to ensure this issue is addressed."

Hyundai suspended advertisements on the social media giant X this week after one of the company’s sponsored posts appeared next to antisemitic messages.

Nancy Levine Stearns, a freelance journalist, posted a screenshot of the Hyundai ad earlier this week, which appeared on in the feed of an X account that regularly shares Holocaust denials and antisemitic remarks alongside other conspiracy theories. NBC News first reported that Hyundai had suspended its ad campaign while it coordinated with X (formerly Twitter) to implement safety controls.

“We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in a statement.

X confirmed to NBC that the account which shared the antisemitic remarks has since been suspended for violating the social media company’s policies.

“The Hyundai campaign was done self-serve, without the support of X’s direct sales team — and unfortunately, its agency Brunswick did not activate Brand Safety settings controls available to them,” Joe Benarroch, the head of X’s business operations division, said in a statement to The Hill. “Hyundai is considering its next steps as it refreshes the 6-week-old campaign.”