Hyderabad designer Ishita Singh joins the upcycling bandwagon
The Hindu
Karoai by Ishita Singh turns textile waste into face masks, home accessories and bags
At the Aakruthi Vastra hosted by the Crafts Council of Telangana in Hyderabad, one of the stalls that caught attention was ‘Karoai’. Founded by Hyderabad designer Ishita Singh, label Karoai specialises in accessories made by upcycling textile waste. “The word ‘Karoai’ is of Punjabi origin and means ‘to embellish’. Since the line of products intends to give new life to old textiles and embellish them, I thought this would be an apt name,” says Ishita, whose primary label Anhad has dressed celebrities like actor Genelia D’Souza and a host of other textile and fashion enthusiasts for 18 years.
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