How Kim Kardashian helped Usher bring his ‘sexy’ to the Super Bowl 2024 center stage
NY Post
If there is an MVP behind Usher getting to be the Super Bowl LVIII headliner on Sunday — when the Kansas City Chiefs tackle the San Francisco 49ers — it just might be a pretty unlikely one: Kim Kardashian.
Usher’s “My Way” residency at the Dolby Live inside the Park MGM — which wrapped in December after 17 months and 100 shows — made him the biggest stud in Sin City.
His sold-out run turned the 45-year-old superstar into a natural choice to lead the mid-game throwdown at Allegiant Stadium in Las Vegas.
But before Taylor Swift had even met Travis Kelce, Kardashian proved just how powerful of a woman she is after Usher serenaded the mogul for all of social media to see in April 2023.
Usher’s sexy residency went on to become the ultimate girls’ trip destination.
And Jay-Z and his Roc Nation company — producers of the halftime show since 2019 — couldn’t deny the obvious after Usher was practically serenading the panties off everybody from Keke Palmer to Janelle Monáe.
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