Grofers rebrands itself as Blinkit
The Hindu
Grofers had started its quick commerce service with a 10-minute delivery promise a few months ago
Online grocery delivery platform Grofers on December 13 said it is rebranding itself as 'Blinkit' to reflect its pivot to quick commerce.
The Zomato and SoftBank-backed company had started its quick commerce service with a 10-minute delivery promise a few months ago.
"A few months ago, we started on a journey to build the future of commerce with 10 minute delivery of most of the stuff our customers need in their daily lives... We learnt a lot as Grofers, and all our learnings, our team, and our infrastructure is being repurposed to pivot to something with staggering product-market fit – quick commerce," Blinkit said in a blogpost.
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