Ford created a gas-scented fragrance for electric car drivers
Fox News
Ford has developed a gasoline-scented fragrance aimed at electric car buyers. A survey found 70% of people think they will miss the smell of gasoline if they go electric.
The Mach-Eau GT was unveiled at the Goodwood Festival of Speed in England, where Ford is showing off its electric Mustang Mach-E. Company CEO Jim Farley even took a racing version of the car for a run up the venue's hill climb course. Ford conducted a survey asking people what they'd miss about internal combustion engine vehicles and 70% said gasoline, Autoevolution reported. "Judging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up. The Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GT’s performance to make any other doubts vaporize too," Ford spokesman Jay Ward said.
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