Fans Can’t Get Enough Of Pop-Tart Football Mascot Who Craved Being Eaten
HuffPost
"I’m going to think of this clip any time I toast a Pop-Tart for the rest of my life."
Ah, the sweet taste of victory.
College football got a little weirder than usual on Thursday during the Pop-Tart Bowl ― an annual December game that’s undergone numerous name changes over the past three decades. (For the past three years, it was called the Cheez-It bowl.) This year’s game, in which Kansas State beat North Carolina State 28-19, involved a bug-eyed, human-sized Pop Tart mascot.
Pop-Tarts had previously touted the smiling pastry as the “first-ever edible mascot,” and the company meant it.
At the end of the game, the mascot brandished a sign reading, “DREAMS REALLY DO COME TRUE” before being lowered into what appeared to be a giant toaster. Donna Summer’s “Hot Stuff” blared in the background.
The bottom of the toaster apparatus opened up and spit out a version of the mascot (with no human actor inside ― we hope) made out of edible Pop-Tart material. Kansas State players grabbed at the anthropomorphic Pop-Tart’s body and shoved bits of him into their mouths in a celebratory fashion.
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