Explained | Who is watching Doordarshan?
The Hindu
According to data furnished by the Ministry of Information & Broadcasting on December 31, DD channels across the country, combined, recorded a viewership exceeding 6 billion.
Union Minister for Information & Broadcasting Anurag Thakur informed the Rajya Sabha on Thursday that there has been no decline in the viewership of state broadcaster, Doordarshan (DD). Mr. Thakur was replying to a question by Rajya Sabha Member of Parliament (MP) from Bihar, Akhilesh Prasad Singh.
Mr. Thakur elaborated that inspite of the increase in the number of private television channels and the resulting fragmentation of audience, there has been no decline in viewership of the state-owned broadcaster. He added this was also because many private television channels continued to relay DD’s content.
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